Job Ad Best Practices

Even if your company gets creative with job titles (i.e. Director of First Impressions), keep it simple and use an industry standard job title that candidates would search for to give your job ad a better chance of making it into the list of results.

Also, enter only one job title – adding more than one will hurt your ranking. Keep it under 60 characters and make sure you don’t add anything extra to your job title like salary, location, call to action, abbreviations or punctuation (%, $, @, /, #, !). This can confuse the search engine and could compromise your position in the results.

If this is an on-site job, enter the primary location where the employee will work. Provide the street address, city, region, post code, and country. “Jobs near me” is a very popular search, so it’s important to be clear about your location.

When creating a job ad for a remote position, select No fixed location in the location section and then select Work From Home. Be sure to include the word “remote” or terms such as (work from home, telecommute, flexible workplace, etc.) within your job description text to increase your presence in searches that use this filter.

Candidates appreciate transparency and are more likely to apply if they can research the company. If you decide to check the box next to “Keep company name confidential” instead, your job ad may not get the exposure you are looking for.

Recommendation: Leave the location out of it.
You might be tempted to add an identifier to your location, but this will only worsen your ranking in searches.

The more information you provide, the better. Be clear about the industry and job type for each position so candidates will know exactly what you are looking for.

Salary is one of the main considerations in a job search and it can be a big driver when it comes to applies.

We advise to always add a salary where possible. This will also save you from reviewing candidates who have their sights set on a different pay scale.

Infuse your employer brand positioning statement wherever you can and add some visuals to make your job ad more impactful:

• Including your company logo in your job ad will help it stand out in search results and make it more memorable to candidates.
• Create a Company Profile to tell candidates more about your company and opportunities. Incorporate your employer brand messaging and position your company as an employer of choice.

Note: Some people think that if they list a bunch of keywords at the end of their job ad they will somehow trick the system into thinking their job ad is more relevant than it really is. This will not help your job ad ranking and you should avoid it as it can be seen as a spam tactic.